SEO Blunders to Avoid When Designing Your WordPress Website

SEO Blunders to Avoid When Designing Your WordPress Website

Web design and SEO always go hand-in-hand. A perfect combination of these two helps you to build high-performing websites and achieve the ambitious business targets easily. Both search engines and visitors love information-rich, visually fascinating, and responsive websites.

Web design should be conducted with a definite plan and in a professional manner. If not, chances of blunders are higher. There are many web developers & designers who make several SEO mistakes while designing websites.

So, are you looking for tips to curb the SEO mistakes while designing your websites? If yes, then follow the below-mentioned recommendations:

1. Using Low-quality Content

The acute shortage of content is the main problem in a web-based business. The demand is sky-high, but the production is quite low. It is because the unique content is required for conducting almost all types of digital marketing activities. There are many web designers who use low-quality content while designing websites. It simply dilutes the effectiveness of the websites and they fail to impress search engines and visitors alike. Search engines can blacklist your website for using copied or low-quality content. It damages your web-based business completely.

So, use only high-quality content written by professional content writers. You can write the content yourself or purchase it from trustworthy content marketing agencies. Review the written content at least two times to eliminate errors from them.

2. Improper URL Management

Improper URL management is one of the main SEO blunders made by web designers & developers while designing websites. Search engines love cleanly optimized URLs and are skeptical about default or unoptimized or long URLs. The same holds true for visitors. They avoid opening suspicious links. So, you must optimize your links and make them relevant by adding important keywords & terms related to your business. You should also manage different types of redirects in a proper manner. URL must be simple and meaningful to both search engines and your visitors e.g https://vamhepo.co.zw/portfolio/ rather than https://vamhepo.co.zw/?page_id=47. Set your Permalinks to Post Name and you will be good to go.

3. Excessive Keyword stuffing on Services pages

Search engines explore websites or web pages with the used keywords and show them in the Search Engine Results Pages (SERPs) accordingly. All website owners want to maximize the traffic tremendously and sell their products/services in bulk. With this intention, they place excessive keywords in their services pages. Google is smart enough to trace this unlawful practice and can punish your website for this. So, avoid excessive keyword stuffing on your services page. Use only long-tail and high performing keywords under your niche to impress search engines and get more business opportunities from organic search results, social media channels, classified ads, etc.

4. The Selection of Low-quality Themes and Plugins

These days, different Content Management Systems are used to create websites/blogs. Generally, with this move, companies tend to reduce the website operation cost because CMSs offer free themes and plugins for the creation of websites. In most of the cases, these free themes, plugins, and extensions are of inferior quality and their developers don’t update them regularly. Moreover, they don’t provide free support in case you face technical issues while using those products.

So, avoid the temptation of using low-quality free themes and plugins while designing websites. Purchase high-quality themes/plugins from reliable web resources, customize them as per your needs (Keeping SEO factors in mind) and upload them to your website. It will result in the creation of SEO-friendly websites which will complement your digital marketing efforts comfortably. My favourite theme is Divi by Elegant Themes. I am passionate about creating websites with Divi. And it works wonders for ME!

5 Ways to Make Your Website Stand Out

5 Ways to Make Your Website Stand Out

Everyone involved in building a website wants it to stand out from other websites. Clients want to stand out from the competition and leave a favourable impression on potential customers; designers strive for originality and to compete with other designers; back-end developers want a success story in their portfolios and an original or different-looking site can help with that.

And we want it bad. There’s a cottage industry of people writing articles designed to help us design more original-feeling sites. I’ve even seen articles about “Trends to Make Your Site Stand Out”, and it feels like at least one of those words is sorely misused.

Goodness knows I’ve obsessed over it in the past. I know the feeling that your work just isn’t good enough because man, the last couple of sites you made really felt the same. Where’s the inspiration? Where’s the creativity? Well, originality isn’t the be-all and end-all. If a site that feels the same as many others get the results you want, that’s not a bad thing.

But you can create sites that stand out. Consistently producing original—or at least original-feeling—work doesn’t happen by inspiration or by luck. It happens with planning and a lot of effort. Here are five approaches you can use to make your work stand out, with their pros and cons. I’m not going to include a ton of examples because the idea is not to copy other sites.

1. Layout and Structure

Okay, this is perhaps one of the more obvious ways to differentiate your site from the rest. It’s also the most difficult. On the pro side, using a fancy layout or site structure that no one has ever seen before is instantly memorable. It can also be a lot of fun. After creating your fifty-second three-column site, mixing up the layout provides a challenge for your visual design skills and your front-end dev skills that can’t be beaten.

The cons: There are only so many ways that information can be organized before you start to lose accessibility and usability points. The development time is often increased, as you end up working to solve problems few have encountered before. The really crazy layouts often depend heavily on JavaScript. Layouts should ideally not depend on JavaScript.

2. Branding

Branding is the other really obvious way to make your site stand out. And it’s easy. Just find out what your client’s branding guidelines are, and stick to them. Embrace them. Make your client sick of seeing their own logo and colours. Then maybe tone it down a little, and you’re good to go.

The cons: This approach only works if your client has highly original branding. If their brand style guide consists of Helvetica and not much else, you are at a severe disadvantage.

3. Graphics and Imagery

If the branding isn’t enough, you can use graphics and/or photos on your site to establish a distinct visual style. Sites with big images do tend to convert more, after all. People are visual creatures, so visual stimuli can make it easier for users to connect with you on an emotional level. Plus, the stylistic options are just about endless, which makes it easier to create an original-feeling design.

The cons: Graphics and photos that look original are expensive because they pretty much have to be custom made. Using stock images will likely kill the distinction that you’re going for.

4. Text and Content

This is probably the most important—and sometimes the most difficult—way you can set yourself apart. What is said on any site can and should be a reflection of the client’s personality and/or company culture, while still being clear. You can use copy, microcopy, and even things like video to communicate personality in a way that sets you apart.

The cons: Ok, first you have to get all text at from your client. Heh. And then you have to get copy that actually feels like a human wrote it. Most marketing copy has a very specific tone that seems to transcend borders and cultures. Getting the reader to see past the obvious desire to sell them things is the trick, and it’s a tough one.

I mentioned microcopy before, but it really makes a difference. Users expect sales copy when reading up on a product or service. But if the rest of your site, especially the interactive bits like forms, treat the user as human rather than as a mere customer, this will make your site stand out in big ways.

5. Animation

Animation is a huge deal right now, and for good reason. When done right, it can take a pretty good experience and make it unforgettable. While I’m glad splash screens went the way of the dodo, I can still remember some of the animated web experiences I saw long back. Did I say before that humans were visual creatures? Well make those pictures start moving, and you are good to go.

The cons: I saved animation for last because it’s very effective, but also very hard to get right. I mean, everyone and their dog is animating their sites now. That means that if you want your animation to stand out from everyone else’s animation, you’ll have to step up your game. Bouncing buttons ain’t gonna cut it. Animation that’s badly done can also cause usability problems, performance problems, etc.

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