Web design and SEO always go hand-in-hand. A perfect combination of these two helps you to build high-performing websites and achieve the ambitious business targets easily. Both search engines and visitors love information-rich, visually fascinating, and responsive websites.
Web design should be conducted with a definite plan and in a professional manner. If not, chances of blunders are higher. There are many web developers & designers who make several SEO mistakes while designing websites.
So, are you looking for tips to curb the SEO mistakes while designing your websites? If yes, then follow the below-mentioned recommendations:
1. Using Low-quality Content
The acute shortage of content is the main problem in a web-based business. The demand is sky-high, but the production is quite low. It is because the unique content is required for conducting almost all types of digital marketing activities. There are many web designers who use low-quality content while designing websites. It simply dilutes the effectiveness of the websites and they fail to impress search engines and visitors alike. Search engines can blacklist your website for using copied or low-quality content. It damages your web-based business completely.
So, use only high-quality content written by professional content writers. You can write the content yourself or purchase it from trustworthy content marketing agencies. Review the written content at least two times to eliminate errors from them.
2. Improper URL Management
Improper URL management is one of the main SEO blunders made by web designers & developers while designing websites. Search engines love cleanly optimized URLs and are skeptical about default or unoptimized or long URLs. The same holds true for visitors. They avoid opening suspicious links. So, you must optimize your links and make them relevant by adding important keywords & terms related to your business. You should also manage different types of redirects in a proper manner. URL must be simple and meaningful to both search engines and your visitors e.g http://vamhepo.co.zw/portfolio/ rather than http://vamhepo.co.zw/?page_id=47. Set your Permalinks to Post Name and you will be good to go.
3. Excessive Keyword stuffing on Services pages
Search engines explore websites or web pages with the used keywords and show them in the Search Engine Results Pages (SERPs) accordingly. All website owners want to maximize the traffic tremendously and sell their products/services in bulk. With this intention, they place excessive keywords in their services pages. Google is smart enough to trace this unlawful practice and can punish your website for this. So, avoid excessive keyword stuffing on your services page. Use only long-tail and high performing keywords under your niche to impress search engines and get more business opportunities from organic search results, social media channels, classified ads, etc.
4. The Selection of Low-quality Themes and Plugins
These days, different Content Management Systems are used to create websites/blogs. Generally, with this move, companies tend to reduce the website operation cost because CMSs offer free themes and plugins for the creation of websites. In most of the cases, these free themes, plugins, and extensions are of inferior quality and their developers don’t update them regularly. Moreover, they don’t provide free support in case you face technical issues while using those products.
So, avoid the temptation of using low-quality free themes and plugins while designing websites. Purchase high-quality themes/plugins from reliable web resources, customize them as per your needs (Keeping SEO factors in mind) and upload them to your website. It will result in the creation of SEO-friendly websites which will complement your digital marketing efforts comfortably. My favourite theme is Divi by Elegant Themes. I am passionate about creating websites with Divi. And it works wonders for ME!